In today’s competitive marketplace, you need to have an impressive and noticeable online presence to successfully grow your business. The first step to making this a reality is to build a website that ranks high on search results. After all, if prospective customers can’t find you online, they can’t do business with you. So here are five strategies that will make it easy for consumers to find you online.
Link Building
Link building is the process of creating links from one website to another. This is done in order to improve the search engine ranking of the site that is being linked to. Link building is a great way to improve the search engine ranking of a small business website. By creating high-quality content that establishes you as a brand authority in your industry and reaching out to other websites, small businesses can get their site found by potential customers.
Keywords and Tracking Dashboards
One of the most important aspects of SEO is choosing the right keywords. Keywords are the terms that potential customers use when they search for products or services online. Tracking dashboards help businesses track which keywords are being used to find their website. Brands can use this information to incorporate select keywords strategically into their web copy and blogs to create content that both customers and search engines love.
Optimize Your Google Business Profile
Google Business Profile allows businesses to manage their online presence across Google. This includes creating and verifying their business listing, adding photos and videos, responding to reviews, and more. It helps businesses to control their online presence and make sure that their listing is accurate and up-to-date. This, in turn, will ensure your business show up online when customers look up your brand name. Additionally, it provides valuable insights into how customers are discovering and interacting with your business online.
Manage Your Online Listings
Small businesses need to be proactive in managing their online listings if they want to be found by potential customers. Listings management is the process of creating and claiming business listings on directories and search engines. This helps small businesses to improve their visibility and get found more easily by people who are specifically searching for the products or services they offer. One of the most important things to do in listings management is to claim your business listings on Google Business Profile and Bing Places for Business—two of the most popular directory and search engines used by people looking up brands across industries.
Focus on Google Maps Optimization
82% of all smartphone users conduct “near me” searches. Google Maps is a powerful tool that can help you show up on these searches and get found by potential customers. So make sure your business name, address, and phone number are accurate and up-to-date, as customers will contact you through these details. Also, add relevant business categories and keywords to help people find your business. You can also add photos and videos to give potential customers a better idea of what your business offers.
Establishing a strong and memorable online presence involves paying attention to the little details so your small business can win big time in the long run. Fortunately, the team of digital marketing experts at Mudblu can help rank high on search engines and get easily found online by optimizing your on-page and off-page SEO strategies. Schedule a consultation today or visit our website to discover how we can help your business thrive.